In the last few years trade fair design has developed into an interdisciplinary field for architects, scenographers, classical trade fair builders, communication and media designers, advertising and event agencies. With absolutely no barriers concerning fantasies in form, colour and space, innovative and impressive concepts are created. In this annual, interior architect Karin Schulte has selected interesting examples in the German speaking area. She visited the most significant trade fairs and examined small and large trade fair stands: Vitra, Carpet Concept, Interstuhl, Kvadrat, Toucan-T, Eternit, Egger, Creation Baumann, Sch?nbuch, Mosa Tiles, Arwa, Chrysler, Siteco, Louis Poulsen, Seufert Niklaus GmbH, Licht und Raum AG, Adidas Salomon AG, Sony.

本书主要内容包括: 管理目标与流程的分析和确定, 需求及分析, 利用技术实现需求, 执行策略设计, 必不可少的备用计划——B计划等。